How CEO News Can Supercharge Your Business
Unlocking business growth should naturally be the driver of your activity. Leveraging Chief Executive Officer news and updates is a great way to positively impact business performance.
Compared to company posts and content shared by employees C-suite professionals get 4x more engagement.
Who does not want that!
Alongside that LinkedIn has stated CEOs who consistently create content can get a 39% increase in followers.
This significant engagement from customers, potential clients and future employees can undoubtedly transform your market position.
Be that as it may many executives refrain from sharing what they know and their experiences.
Therefore leaving opportunities on the table whether that is connections, growth or business development.
Understanding the Power of Chief Executive Officer News
Crucially as I have said above research shows greater engagement and therefore higher levels of interest when it comes to Chief Executive Officer news.
Using a social media platform makes content more approachable and more human. To highlight this, CEO’s who use social media get positive feedback as strong communicators.
Consequently the benefit of this improved communication extends beyond the standard press releases and announcements in trade publications.
In fact using LinkedIn can be transformative for employment. For example companies are 58% more likely to attract top talent when leaders share quality content.
And a business built around and supporting A+ team members naturally backs itself to perform.
Additionally, leaders who embrace content and social selling create 45% more opportunities.
Opportunities to build relationships, connect with key prospects, launch products and achieve sales targets.
Furthermore 75% of B2B buyers make buying decisions following insights gained from social media.
As a result there is significant opportunity leveraging your position as a C-suite professional.
The Value of Chief Executive Officer News in Daily Operations
In a word, what you do matters.
Nevertheless many C-suite professionals do not appreciate the value that your everyday activities hold.
Yet for prospective clients, customers, employees and stakeholders your every day holds immense value, intrigue and insight.
Firstly, we must acknowledge that some conversations will have to remain confidential.
So that gives your initial guidance on what not to share!
And it is probably advisable not to live stream interactions that may include confidential discussions.
However, photos, written word and edited videos can all provide the immense value, intrigue and insight without compromising your confidentiality.
Therefore identify points in the day that are of interest. And can also provide value to your followers and auidence:
- Morning team meetings.
- Summary of board meetings.
- Office, factory and warehouse visits.
- Company culture events.
- Employee appreciation.
- Attendance of launches, events and conferences.
- Professional education, certification and learning process.
With just this (and it is a none exhaustive list) snap shot of activities hopefully you can see how you can create a content strategy.
As throughout all of these interactions and situations the content with your industry related commentary, advice and perspective will come through.
And from there the audiences value will occur and your benefits will arise.
Professional Development as a Growth Driver
Given these points above I wanted to focus on one…
Professional development.
At first glance this can feel quite personal and maybe not of interest.
However, consider what and where you are learning, for example conferences, webinars, trade events and consultancy.
As CEO whether you are learning about strategic planning, maximising operational excellence, cultural leadership or risk management to name a few.
All of these topics blended with your industry knowledge and own perspective bring to life content that is unique and interesting.
Additionally you can add in your own real life experiences, learnings and your ‘I’d do differently’ insights.
Furthermore, professional development is what moves a team forwards.
At this point you can showcase your leadership style and what training you value for your team.
Altogether this can deliver trust and confidence for customers and potential clients that they are working and partnering with a professional innovative organisation.
Strategic Platform Selection for Maximum Impact
After all if you are sharing amazing Chief Executive Officer news but in an irrelevant place your impact will be poor.
Comparatively knowing where your customers and prospective clients are will turbo charge your messages to the right people.
Each platform does offer a unique purpose and can reach different audience segments.
Firstly X, is a great real time platform. Great for insights, commentary on events and engaging with other leaders and industry influencers.
Different from X is YouTube. A platform to go deep, dive into data, analysis, insights and share what you know. Less about (but certainly not unimportant) engaging with people and more about generating presence as an industry leader.
All in all LinkedIn is the B2B powerhouse. Whether long form content to provide analysis and insight it has you covered.
Likewise with short form content and videos to add commentary around an event you can quickly communicate to your audience.
Add in that LinkedIn allows direct messaging and engaging with other individuals content and you have a platform that is ready to help you grow.
LinkedIn: Your Primary B2B Hub
As I said above LinkedIn is your B2B powerhouse.
That is why it deserves it’s own section.
LinkedIn is where the professional audience is looking for professional and business orientated content.
The users mindset is one of searching for advice, inspiration and industry news.
That is why LinkedIn offers you the largest opportunity and acts as your cornerstone of your social communication.
And as already said the wide variety of content types on LinkedIn is perfect for sharing information to guide, tell and show customers and prospective clients your insights.
For a deep dive into creating compelling LinkedIn content click here.
Within that article we highlight that regardless of the content type:
- Text posts
- Image posts
- Video content
- Document posts
- Polls
Focus on:
- Consistency – you know this, but success doesn’t come from adhoc posting. It derives from being active on the task regularly and to a high level.
- Hashtags – when used well these place your content in front of the right audience.
- Engagement – build relationships by asking and answering questions. Being your curious and knowledgeable self in a digital world.
- Expertise – your experience is something only you have, apply it, and provide it to give unique insights and perspectives.
Conclusion: Becoming a Digitally Strong CEO
In a world of results leveraging Chief Executive Officer news and content is no longer optional in our digital first landscape.
As much as a business strategy directs the direction pointed at by a north star statement the CEO is instrumental in its guidance and steering.
And it is this guidance and steering that allows you to share authentic, insightful and valuable content that is of interest.
As I have said above, doing so spikes the number of engagements and followers. Particularly when compared to a company page.
It will generate meaningful connections and ultimately lead to business growth.
Finally, remember this is a building and learning process. Start on day one with your intent and build a communication strategy. Simultaneously let it evolve through your learning whilst staying true to your leadership style and company values.
Editorial process
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James Ambel
With over a decade of B2B expertise across multiple industries and a passion for integrating new technology to elevate his ROI James’ writing allows all of this to come together. His belief is many B2B businesses could maximise their time, focus and ROI to an even higher level.
Experiment with different messaging, content formats, and communication channels to determine what resonates most effectively with your target audience. Use A/B testing and data-driven insights to refine your approach and maximise results over time.