Best Sales Prospecting Tools to Stay Ahead of the Competition 

Having the best best sales prospecting tools is critical for any business.

As a result these tools form a pipeline of potential new customers. Which as we know, new customers are critical for B2B business growth.

So if you want to know every suspect in your industry you would like to prospect let us begin. I will guide you through these sales prospecting tools. So ultimately you can understand all the prospects that your products and solutions match.

As a matter of fact why even have a prospecting tool if you potentially have a sales team. Especially if new business is one of their remits?

Well, consider a system that funnels the best prospects to your sales team. Not a clunky (under used) excel spreadsheet. Discover new buyers, track changing stakeholders, and identify other prospect developments that spreadsheets typically miss.

And being a sales lead don’t rely on subjective feedback on ‘oh it is not quite the right time but it will happen’ for your reports.

As a matter of fact focus on the facts. Become fully informed from these sales prospecting tools, so you know where the prospect is on the journey to becoming a customer.

So let us unpack unlocking new opportunities.

We identify 9 Best Sales Prospecting tools for B2B businesses.       

Benefits Of Sales Prospecting Tools

Why are sales prospecting tools so important?

Generally as B2B buyers shift towards digital channels and increasing mobile phone usage there are fewer ‘coffees and chats’.

For that reason modern B2B businesses need to be adding value, educating suspects, prospects and customers.

But also modern B2B businesses need to allow full transparency of a pipeline. Another key point is all key stakeholders should fully understand that pipeline towards new business. 

Apollo’s Sales Prospecting Tools: Best to Build Prospect Segments

If you need to expand your pipeline in a scientific and data driven manner Apollo is ready when you are.

One seriously useful feature is that Apollo will notify you when new leads appear and match your criteria.

Taking away the ‘random’ and sometimes seriously time consuming hunting for prospects. Instead bringing them right to you. 

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Apollo have developed a tool ready for active sales teams. to build defined prospect segments.

For instance with its integration and Chrome extension you can be on any company website, or within LinkedIn and get key insights into prospects.

Furthermore you can integrate Apollo with Salesforce and Hubspot helping you get deeper insights and knowledge from the tools you use everyday. And never leave your business’s growth to chance again.

Dive into this sales prospecting tools ability to build and close pipeline.

Have the power to find the prospects searching for your product or service. Coupled with defined criteria and Apollo’s living data network to precisely identify high converting prospects.

But also be in front of these prospects consistently with custom sequencing. No more missed opportunities juggling a large pipeline. Where time ends up spent on those responding. Now you can automate your outreach into custom sequences. And even use the pre-built templates in Apollo’s sales prospecting tool to enhance emails, calls and LinkedIn tasks.

Equally important is Apollo’s deal management. Having a ‘deal’ CRM means everything is visible and actionable. Therefore no more missing, forgetting or ignoring those crucial opportunities.

And at the point of closing a meeting don’t let multiple diaries block the opportunity.

Whether a single meeting or multi person meeting Apollo can share your calendar to ensure they can find a suitable time to talk. 

Boosted by Apollo’s pre and post meeting insights. Hand delivering relevant account information, buyer signals and even Apollo helps automate the meeting follow up and actions.

Apollo, who are they?

Tim Zheng founded Apollo in 2015. Since then, the company has actively provided lead intelligence, serving as the backbone for businesses ranging from startups to global enterprises.

It has the focus of analysing prospects data to increase the number of quality conversations and opportunities your business has.

And as expected for a business based out of San Francisco it utilises cutting edge AI technology to further optimise those conversations and opportunities. 

Apollo’s Sales Prospecting Tools ‘Top Features’

Build confidence in closing faster.

Apollo analysis

With Apollo’s communication analysis their Apollo AI will take the notes for you. Then it will extrapolate the valuable insights and generate the must do actions to close the deal.

This analysis will find business best practices and find the wins that make the difference. Leverage the Apollo insights data to upskill your sales team, improving their overall effectiveness.

Armed with insights, next actions, and best practices, Apollo generates compelling follow-up emails that recipients will read.

Sales prospecting tools lead scoring

Use Apollo as your one stop shop lead scoring solution.

For example set demographic and behavioural signals, to understand the actions and intent of prospects. Importantly Apollo will update your prospects scores to bring focus to prospects with high buying intent.

Making sure you always focus on your businesses best opportunities, and find those opportunities. 

After all prospects can be anywhere. This is where the Apollo Chrome extension facilitates you to prospect and contact leads anywhere from the web.

All in all whether researching a top prospect or discovered a new lead, understand all the important data, how they score to guide your focus and activity. 

Outbound

As I have said before we want to be everywhere your prospects are.

If they don’t answer emails, call them.

If they don’t answer calls, email them.

Time may be infinite but isn’t unlimited and therefore requires our control to optimise our activity in our time.

Apollo saves time by co-creating your out-bound campaigns. Propelling your cold calls to be more impactful, generate hyper personalised emails that grab attention and make sure you form real connections on LinkedIn.

Become armed with Apollo’s AI matched with it’s depth of data. Outbound can transform into your superpower generating responses, reactions and progression towards closing.

Apollo Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for Apollo.

Thumbs Up:

• Reviews praised the extensions for their effectiveness. And described how valuable the tool is for lead generation and automation.

Thumbs Down:

• Some reviews expressed dissatisfaction at the inability to export leads to SalesLoft. And some said personally the platform wasn’t user friendly. 

Cognism’s Sales Prospecting Tools: Best for Real Time Data

Cognism are super confident that the data they provide is the most detailed and accurate data with a 98% mobile phone number accuracy.

As a result, if you seek to eliminate doubt about your prospective contacts, Cognism provides the confidence you need.

Accelerate past the gatekeepers whilst building cross organisational relationships making a smooth sales journey to help make the final decision obvious.

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Cognism is about giving your sales teams strategic targeting of the right prospects, using actionable data to create genuine connections.

A key point that Cognism themselves highlight is how tighter budgets bring more decision makers into deals making the process trickier.

Within Cognism and the depth of their data it will identify a corporation’s buying committee.

As a result it will develop personas of these individuals and gather relevant data to ensure your outbound efforts target the right person or people.

Cognism Instant Data is about delivering to you your next prospect, saving you time and energy. Buyers’ intent and actions, as they search for solutions, shape this system.

Empower sales and marketing teams to launch automated outbound communication, knowing they focus on the right prospects.

Therefore no more time spent on leads with no intention to buy.

Meanwhile, as you focus on building and growing your business, rest assured that Cognism has you covered.

With the importance of data Cognism notify their database as required under GDPR law. Instead Cognism also actively removes numbers listed on do-not-call lists and ensures that all emails are business not personal. 

Cognism, who are they?

As a software business Cognism live and breath tech. 

Cognism’s team communicates confidently, learns eagerly to understand their customers fully, and dedicates itself to your success.

It is a journey that started in 2015 and now they have over 550 employees from across the globe.

Chiefly this excellence has earned Cognism a 4-star rating on Trustpilot.

Cognism’s Sales Prospecting Tools ‘Top Features’

The power of Cognism comes from its accuracy of data.

This gives you the knowledge you are connecting with the right decision makers at your target prospects.

Data base

This sales prospecting tools database encompasses over 200 million European contacts, providing massive and accurate data coverage.

This extensive network empowers sales teams to prospect effectively. With access to such comprehensive information, your sales team can identify the right leads, accelerating their journey toward closing deals.

The combination of quantity and quality in Cognism’s data fuels efficient outreach strategies, enabling sales teams to navigate your market with confidence.

Legal compliance

Cognism prioritises legal GDPR compliance, actively mitigating the risk of data breaches.

The company carefully vets and approves contacts before approving access into their customer facing data.

Furthermore, Cognism proactively informs contacts about data collection and processing, offering a clear opt-out option. It is this transparent approach that allows Cognism to collect and process data lawfully, to ensure alignment with GDPR requirements.

By implementing these stringent measures, they build trust and integrity. Helping protect both your business and your prospects, whilst helping deliver your sales and marketing efforts.

Buyer intent

Cognism harnesses the power of intent data to supercharge your outreach efforts.

The company actively analyses market signals to identify buyer intent, then combines this intelligence with comprehensive prospect data.

This creates multiple entry points into your target accounts, focusing on prospects who actively engage. By pinpointing individuals more likely to respond, Cognism increases your chances of connecting with decision-makers who actually pick up the phone.

This strategic approach transforms cold calls into warm conversations, empowering your sales team to engage with receptive prospects and accelerate the sales process.

Cognism Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for Cognism.

Thumbs Up:

• Reviews highlight its value, praising its effectiveness for prospecting and saving time for sales organisations. Also praised is its ease of use, integration with CRM’s and the accuracy of data.

Thumbs Down:

• Some reviews cite issues with inaccurate data and some complaints include stories about receiving unsolicited emails or calls. 

Lusha’s Sales Prospecting Tools: Best for Speed 

Lusha jumpstarts your prospecting within 60 seconds, enabling you to search for and discover inspiring new leads immediately.

And they proudly state you can onboard your sales reps in 10 minutes.

So if moving fast is important to make a quick impact and start hitting targets Lusha offers the opportunity of prospecting on speed.

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Lusha wants you to spend more time selling than searching.

They have laser-focused lists curated by the filters that are important to you.

Lusha instantly exports these lists to your CRM or as CSV files, empowering your sales team to start selling immediately.

Your CRM receives these lists instantly, enabling immediate prospect follow-ups. Lusha automatically saves your qualified prospects, eliminating data loss.

This seamless integration ensures you never miss valuable information. No more opportunities that got away. 

To move fast and seize the opportunities Lusha focuses on the intent and actions taken by prospects.

Ask the question, are your prospects currently looking for your solution? If yes, we want to utilise those warm opportunities for outbound. 

With your prospects ranked on their company level intent scores you can focus on the prospects that matter to you.

Lusha Engage

And Lusha Engage empowers you to contact these prospects immediately.

You can build out email sequences to target your prospects and educate them on your solution.

And with your insight on their level of intent the messages you send can have real time relevancy, directed to their needs.

With this level of connection time zones become important when prospecting globally.

And Lusha Engage will help you connect at the right time related to their time zone. 

With speed being the focus so that you can sell and not search for information Lusha also focuses on how it integrates with your tech stack.

Simply put, Lusha has one click integrations with the leading data management and CRM tools.

So however many prospects you find using Lusha you can put them into your CRM ready to progress through your sales pipeline and convert. 

Lusha, who are they?

In 2016 the founders vision was to create world’s largest crowd sourced data pool for B2B salespeople.

Speed forwards to today they have over 220 million data entries, which is great for a tech and data loving company!

With some of their core values being, move fast, learn faster and make it simple it makes sense B2B sales teams have migrated to Lusha. 

Lusha’s Sales Prospecting Tools ‘Top Features’

With Lusha being a speedy software for integration and prospecting it is of no surprise its top features are:

Lusha extension

The Lusha Extension transforms your digital presence into a powerful prospecting tool.

It empowers you to gather crucial data about buying committees and decision-makers wherever you browse online. Whether you’re scrolling through LinkedIn profiles or exploring company websites, Lusha puts valuable prospect information at your fingertips.

This versatile extension adapts to your workflow, enabling instant access to key insights regardless of your digital location. By seamlessly integrating with your online activities, Lusha ensures you’re always ready to prospect, turning every online interaction into a potential sales opportunity.

Warm outbound

Lusha’s Warm Outbound feature revolutionises your sales approach, enabling you to move swiftly and precisely towards promising leads.

This innovative tool eliminates the risk of targeting uninterested buyers, focusing your efforts where they matter most. Lusha actively identifies prospects who are currently seeking solutions, aligning your outreach with genuine buyer intent.

By leveraging this intelligence, you can confidently engage with potential customers at the right moment, increasing your chances of success. Lusha empowers your sales team to maximise every contact, converting cold outreach into warm, timely conversations with receptive prospects.

Data enrichment

Lusha’s data enrichment feature keeps your contact list current and actionable. It proactively updates your CRM with fresh contacts and decision-makers, ensuring you’re always in the loop when personnel changes occur.

This dynamic process continually refreshes your database, eliminating outdated information and reducing time wasted on old numbers. By updating your contact list your sales team can focus on reaching the right people at the right time.

This constant enrichment minimizes the frustration of “out of service” calls and maximises your outreach efficiency, allowing you to connect with key decision-makers more effectively.

Lusha Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for Lusha.

Thumbs Up:

• Reviews talk about the helpfulness of obtaining relevant prospect contact details that are easy to export. And many highlighted its value for business development. 

Thumbs Down:

• Some commenters expressed challenges with customer support and some spam calls after using the platform. 

Hunter’s Sales Prospecting Tools: Best for email Prospecting

Hunter focuses on finding people who will impact your business and improve its ROI.

And they understand the importance of email to make contact with decision makers. 

Hunter’s technology, including artificial intelligence, enables them to find and verify email addresses.

As a result having confidence in the data your outbound communication is already more impactful instead of the email guesswork that some salespeople adopt trying to reach decision makers. 

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Hunter’s power starts with their email finder.

And to help guide you you can try to find the buying committee by either searching a business or by searching a name. 

And the response Hunter gives will be verified and able to receive your emails.

Use the Hunter bulk email finder to fast track this process.

Feed in the information you have and let Hunter create an email list you can safely use to send cold emails to.

As an extension of this, Hunter will now help with your communication to your prospect email list.

Hunter outreach campaign

To create a successful outreach campaign. 

Connected with Outlook or Gmail Hunter is ready to work with your tech stack.

You can now make your emails for these decision makers.

Additionally you can have custom attributes to add personalisation even if sending thousands of emails at once.

The purpose is that personalisation always adds value and authenticity that the recipient appreciates.

Even if you are drawing a blank regarding the emails content, do not worry.

With Hunter’s depth of knowledge in email campaigns they have battle tested (and successful) templates.

Furthermore you can review your email campaign, ensuring it is ready to schedule. Consequently you can critique and adjust over time to create the perfect journey to develop interest and awareness, to pull the prospect towards converting into a customer. 

Importantly in a global world controlling the timing of your emails helps maximise the reply rate.

For the purpose of pushing your message to the top of an inbox. Certainly if you encounter the ‘I haven’t opened the email yet’ type of prospect.

To build on the replies and unopened emails Hunter analytics allows you to know who opened the email and what business opportunity they offer.

As a matter of fact knowing who is engaging with your email allows you to communicate directly with these warm leads. 

Additionally performing an internal analysis provides data on how each team member is performing. And as a result you can analyse the success of each campaign to build on the positives to boost your ROI even further. 

Hunter, who are they?

Antoine Finkelstein and François Grante founded Hunter in 2015, aiming to unlock the potential of cold emails.

Over time it has developed into its comprehensive package we use today to find contact information and email those prospects.

They value moving fast and helping others move fast, in practice they do this by making features as quickly as possible if it will help their customer. 

Hunter’s Sales Prospecting Tools ‘Top Features’

It would be easy to list all the great email features as the first top feature.

But it is important for a B2B sales prospecting tool to get you closer to the sale and this first one can certainly do that:

Signals and intent

Signals actively searches the web for intent data, scouring online sources to identify potential prospects.

As a result, you can pinpoint and engage individuals actively seeking solutions to problems your product or service addresses.

This targeted approach enables you to focus your outreach efforts on the most promising leads, increasing the efficiency of your prospecting.

Sales prospecting tools email finder

The Email Finder serves as your primary tool to compile email addresses of your target contacts, gathering the necessary information for your outreach.

Once you’ve collected these addresses, Hunter steps in to verify their accuracy. Consequently, this two-step process ensures that your messages not only reach the intended recipients but also have a higher likelihood of successful delivery, maximising the effectiveness of your email campaigns.

Campaigns

Hunter’s Campaigns feature, enhanced with custom attributes, empowers you to populate your pipeline with numerous prospects simultaneously.

This efficient approach streamlines your outreach process, allowing you to engage with a large audience at once. Subsequently, as different prospects interact with your initial communication, you can guide them through the conversion funnel.

By sending targeted follow-up emails, you nurture these leads, gradually moving them towards conversion. This systematic method optimises your sales process, ensuring no potential customer falls through the cracks.

Hunter Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for Hunter.

Thumbs Up:

• Hunter receives high praise in its effectiveness in finding and varying email address, reducing bounce rates, improving outreach and having a good UI and a responsive customer support team.

Thumbs Down:

• The complaints on Trustpilot are down to issues with billing and challenges in receiving refunds.

DiscoverOrg’s Sales Prospecting Tools: Best for Targeted Sales Leads Lists

DiscoverOrg can be your companion software if you want control and detail for your sales leads list. 

Imagine knowing everything you possibly could, and what you would do with that information to improve your ROI.

With Discoverorg the starting point is leveraging deep insights about your current customers to allow DiscoverOrg to help define your perfect customer and provide a 360 industry view.

You can analyse the behaviour of your target audience by examining the content they consume across the web, revealing their intent.

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DiscoverOrg will keep you up to date on your prospects and boost productivity.

Because when people change you want to know.

Change brings opportunity and sometimes that CFO you onboarded previously, will maybe your solution might be the key to unlock the business they have just joined.

Leverage data, behavioural analytics and importantly up to date data.

This can reduce your sales team’s time searching and guessing about who might be a good prospect. And remove when they guess wrong and pursue a smaller than anticipated prospect who isn’t open to your solutions.

The power within data is to help collaborate on the work across departments, especially sales and marketing departments.

DiscoverOrg define your market

Utilise this through DiscoverOrg ‘define your market’ to be in total agreement about prospects, who they are, what they look like and what they require.

You can align your marketing team’s efforts and activities with the prospects your sales team are tragetting.

Moreover, the system ranks these mutually agreed-upon prospects, accelerating your decision-making process. This ranking helps you quickly identify your top prospects and determine which ones require immediate and focused attention.

The system ranks and scores prospects based on two key factors: their ‘fit’ as an ideal customer and their likelihood to make a purchase.

DiscoverOrg, who are they?

DiscoverOrg wants to help you hit those elusive target numbers and breeze past the competition. 

And for over a decade DiscoverOrg has been doing just that.

Helping B2B businesses market and sell their solutions. 

With their regularly updated prospect information DiscoverOrg provide a competitive advantage. As they say ‘take the next steps towards your growth goals’. 

DiscoverOrg’s Sales Prospecting Tools ‘Top Features’

With DiscoverOrg’s expertise in creating highly detailed and up to date sales leads lists these are its most notable features:

Behavioural pattern analysis

By analysing the behavioural patterns of targeted accounts, specifically how and what content they consume across the web, you can gain a deeper level of insight.

Consequently, this enhanced understanding allows you to fine-tune your approach and campaign. First, you’ll observe their online habits, then use this information to tailor your strategy, and finally, implement a more personalised on-boarding process.

DiscoverOrg data updates

Maintaining updated and clean data is crucial for your business operations. When your data becomes outdated or inaccurate, you essentially start chasing ghosts, wasting valuable time and resources.

However, by leveraging DiscoverOrg and its regular updates, you can effectively append and maintain precisely the information you and your teams need. As a result, you’ll always have access to fresh, relevant data, enabling you to make informed decisions and take targeted actions. Moreover, this approach ensures that your strategies remain aligned with current market realities, ultimately boosting your overall efficiency and success rate.

DiscoverOrg delivers defined prospects

When you clearly define prospects within your market, you set yourself on a path to success. By building comprehensive data on your ideal prospect’s profile and behaviour, you ensure that you’re heading in the right direction. This targeted approach, in turn, significantly increases your chances of success.

Initially, you identify your market segment, then gather detailed information about your prospects, and subsequently use this data to tailor your strategies. Accordingly, you can engage more effectively with potential clients, anticipate their needs, and ultimately boost your conversion rates. Furthermore, this data-driven method allows you to continually refine your approach, staying ahead in an ever-evolving marketplace.

DiscoverOrg Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for Discoverorg.

Thumbs Up:

• The reviews were highly positive on the level of detail that was provided on prospects. Reviewers stated how this helped inform decisions to drive effective sales and marketing strategies. 

Thumbs Down:

• The difficulties encountered in the reviews related to integrating with Salesforce, and delays in fixing these bugs. 

Humantic AI’s Sales Prospecting Tools: Best for Buyer Intelligence 

Humantic pulls you to build awareness and understanding, using AI to uncover what is important to specific buyers.

Ultimately if you want your sales team to become more efficient. Optimise their seller- buyer collaboration and relationship then Humantic opens the door to this.

On the whole your sales team will now have intelligence on the buyer, the buyers goals and interests. By incorporating this key information into AI-written copy, you actively strengthen the supplier-buyer relationship. This approach allows you to craft more personalised and relevant content, which in turn fosters trust and understanding.

Humantic guides you with ‘what to say’ and personalisation tips, ensuring you navigate phone calls, emails, and deal closures with confidence.

By steering your communication you’ll engage more effectively at every stage of the sales process, from initial outreach to final negotiations. By leveraging your insights, you transform potentially awkward interactions into smooth, productive conversations that drive results.

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Buyer intelligence by Humantic goes beyond account insights and industry opportunities. 

Buyer intel. becomes about the person, their personality and traits that unconsciously shape their decision making and perception on you, your pitches and your solutions.

To maximise your opportunity Humantic helps you understand the buyer and their traits. Crucially this will improve how and what you communicate and even how to close them.

Because if your buyer wants the detail deep dive and you focus on the vision of the solution you can turn them off.

However if they idealise the vision and can see it and feel how the vision of your solution will drive their business forwards you build a strong connection.

On the whole Humantic moves you from a base of minimal understanding to greatly understanding your prospect. Actively using this knowledge throughout the sales cycle is your opportunity to build deeper and stronger relationships.

Sales prospecting tool delivering semantic data

With the many lists of prospects you may have employ Humantic to add the semantic data to enrich your prospect data.

Enriched data with elevated detail regarding your prospect can focus your sales team on which prospect to focus on. Subsequently leading towards prospects with a faster and higher conversion rate.

Fortunately accessing this data is simple with Humantic’s Personality AI Assistant. This is an extension ready for you to use.

For this reason whether you are searching on LinkedIn, in your email or calendar or even your CRM Humantic can add value and even provide actionable insights.

This will take you to a deeper level of communication.

Humantic guided communication

Due to this Humantic will inform you whether putting a salutation and greeting in an email is something the respondee would appreciate or not.

Consequently helping match their communication style to build rapport and make your communication personalised to each buyer.

Meanwhile in other instances removing some of the technical detail and adding emojis and using a friendly ‘Hey’ salutation is more warm and suitable for buyers with a different character style.

Also Humantic’s AI will guide you on how to close the email and whether to adopt a direct or formal approach whether you are trying to close a meeting, a demo or a deal. 

And as most sales require a conversation following the initial emails Humantic steps it up by offering insight into how to conduct a consultative style prospecting qualifying meeting. 

Giving you sales teams guidance and training on what to and what don’t to say and do.

Humantic, who are they?

Humantic AI is on a mission to humanise the internet. 

With the belief around using AI to help us understand one-another improves our communication and relationships.

They therefore have approached the humanisation of selling as the chapter 1 of the Humantic AI book.

With the above it is of no surprise that they value kindness. They also question the status quo and want to push the boundaries for themselves, their employees and their customers. 

Humantic’s Sales Prospecting Tools ‘Top Features’

Want to understand the key points of Humantic that would benefit your businesses prospecting and closing:

Personality profiler

Firstly, picture yourself browsing LinkedIn. With Humantic as you discover profiles, you’re not merely reading words. In addition your AI-powered personality profiler instantly analyses each individual’s character traits.

Consequently, as Humantic delivers this knowledge you begin to tailor your approach to questioning and product positioning. Thus, you’re able to engage more effectively with prospect buyers, armed with valuable insights into their personality types.

Humantic AI assistant

Teams aiming to optimise their time will find the ‘How to Sell’ section particularly valuable. Firstly, it offers crucial personality insights about potential clients. Subsequently, it provides tailored language and formatting suggestions.

In turn, team members can create more engaging emails that resonate with each recipient’s unique personality. As a result, they’re able to connect more effectively, thereby increasing their chances of success.

Humantic Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for Humantic.

Thumbs Up:

• The reviewers endorsed the platform’s guidance to improve cold outreach and generate more successful meetings. Many pointed out that this was down to its ability to accurately identify personality types.

Thumbs Down:

• Some reviewers highlighted Humantic could offer more customisation options around emailing. And to have more extensive features to better meet individual users requirements. 

Outreach’s Sales Prospecting Tools: Best for Whole Organisation Opportunities

Outreach wants to empower everyone in your business to create more pipeline opportunities and then to close those opportunities.  

Firstly, this approach unites your entire sales force, in fact it can unite the wider team as well. So whether team members are telesales, sales leaders or sales reps and operations staff. Consequently, everyone shares the same valuable knowledge base.

In turn your team can generate more revenue consistently. Moreover, this unified strategy empowers each member to contribute effectively, regardless of their specific role. Therefore, you create a cohesive and powerful sales team that drives efficient business growth.

If managing your sales prospecting across multiple sales teams or individuals layered with your sales leaders and potential agents is a challenge, Outreach will provide clarity.

So if you do not know the number of prospects in your pipeline, the positive or negative progression of those prospects and how many will convert into revenue then Outreach can give you these insights.

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As a sales prospecting tool Outreach wants you to create more pipeline opportunities and close more pipeline.

Built within Outreach to faciliate this is communication automation to take prospects successfully through the journey from awareness to conversion. 

This helps sales reps engage with buyers on that journey at the specific points. In addition it enables sales teams to engage more thoughtfully with more buyers simultaneously.

And on efficiency, how many times do your sales teams end up on manual data entry tasks?

Outreach takes this pain away by enriching prospect data after syncing with prospect emails, phone calls, LinkedIn and CRM.

Ultimately, this detailed data highlights warm customers, allowing you to focus more time on closing the most promising leads.

After all time and simplicity is key when working on progression towards closing. Even if you exercise care, manually tracking multiple communication points across various platforms can overwhelm you, causing you to miss crucial information and opportunities.

Outreach’s Deal Health Score

With Deal Health Score because Outreach syncs all the correspondence data from across emails, calls and meetings it can provide clear status updates.

This keeps sales teams focused on that prospect in line with its opportunity. 

Comparatively other times sales teams miss read and miss understand communication used.

And not because they aren’t reading it, but sometimes we, humans, just do not actually say what we truly mean. ‘How are you? – Okay’.

Therefore with the sentiment analysis conducted on Outreach it performs a deep dive into the language used when your prospect buyer replies.

This helps uncover any hidden objections not picked up on so you can remove that objection and improve reply rates.

Outreach analysis

Built within Outreach is not just the analysis of your prospects.

It also includes the analysis and data management of your sales teams.

This means you can jump into any of the communication that talks about key terms i.e. budget, specific product, ‘standard’ objections.

From here you can utilise the knowledge to identify best practices to share, speed new team members up on product and inform and advance current team members objection handling.

Furthermore, this analysis examines the language used in communications. Additionally, it evaluates the performance of scheduled workflows for prospect outreach.

Consequently, this sales prospecting tool optimizes language and time management. As a result, you can focus primarily on increasing revenue.

The power of AI data

Firstly, the AI-powered system automatically collects data from your prospect phone calls.

With its automated speech recognition Outreach can listen for the key talking points in the business and the industry.

This level of detail will mean your team become increasingly aligned with industry expertise, vocabulary and knowledge.

Furthermore, Outreach’s AI called ‘smart email’ will auto-generate personalised emails that your sales teams can review, edit and send from their own email address.

In addition, the system bases all auto-generated content on two key foundations: firstly, it analyses previous email communications with the buyer; secondly, it examines the buyer’s persona.

Outreach, who are they?

Outreach was born from the pain of needing to generate cash flow to keep a business alive.

In 2014 that was the situation for its founders in a completely different project.

They built software so 3 salespeople could perform and sell like 20.

That was the beginning of Outreach.

Now with offices in 5 countries and a $4.4billion valuation they are certainly doing what they do right.

They seem to have stuck with the under-dog attitude saying they are full of grit and perseverance to break through the walls of continuous improvement. 

Outreach’s Sales Prospecting Tools ‘Top Features’

The first feature isn’t a specific part of Outreach. But rather its underlying structure to allow your teams to win time back and be proactive in their outreach:

Customer success timeline and status

After conversion, customer retention becomes paramount. To this end, the system implements a customer success timeline with clear structure. Consequently, it assigns specific actions and displays visible status updates. As a result, you consistently keep customer activity at the forefront of your mind.

Pipeline management

Effective pipeline management begins with tracking progress against sales targets. Subsequently, you ensure sales teams have sufficient coverage to meet these targets. Moreover, by understanding your win rate, you gain the ability to forecast future performance.

Mutual action plans

Implementing mutual action plans significantly improves success rates. Specifically, Outreach users experience a 26% increase in success. Furthermore, these plans foster inner team collaboration. As a result, best practices naturally rise to the surface, thereby creating consistency among sales representatives.

Outreach Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for Outreach.

Thumbs Up:

• Review praise for Outreach is around its intuitive and efficient features. These were seen as most valuable for business development representatives seeking growth opportunities. 

Thumbs Down:

• The anti reviews highlighted issues around customer experiences and resolving issues and lack of clarity in responses. 

Aero Leads Sales Prospecting Tools: Best for Low Priced Email Collection

To drive your business forward, AeroLeads aims to uncover email addresses of promising prospects. Moreover, this tool actively assists you in expanding your reach to potential clients.With a database of 500 million business emails and 120 million personal emails AeroLeads gives you a head start with your sales prospecting.

You know your ideal prospect, so use AeroLeads and its plugin to find the prospects that matter to you. 

Grange & Cairn Assessment

If finance are blocking your new sales prospecting tools then AeroLeads could be your answer.

Still with a serious database of emails but with a lower priced range of plans this software could be your next boost in revenue growth. 

First, employ the AeroLeads Email Finder for LinkedIn to conduct your searches. Subsequently, ensure you import all discovered prospects into your pipeline. Consequently, this process streamlines your prospecting efforts and enhances your outreach capabilities.

No more missed people whose names you cannot recall and find again.

And once you have found the ideal prospect time use AeroLeads to add up to 2500 LinkedIn prospects to your database in one click. 

Email with AeroLeads

And as you find the emails of those prospects have faith you can email them right away as AeroLeads verifies the emails in real time.

So when you send that initial cold email you are confident it will arrive.

And on emails, you can link AeroLeads with your Gmail to create your first email campaigns.

Additionally if you need to start tracking the successful delivery and opening of emails you have analysis features.

Due to this you can make sure to keep focused on the priority prospects with ROI potential by scheduling within your campaign ‘checking reply’ emails. 

And now you have all this email data don’t lose it.

The system actively exports data to all major CRM databases. Furthermore, it generates csv files, enabling you to work with the data personally if desired.

And about this data.

AeroLeads don’t have search limits, you can search 750 million records in their database for free. 

AeroLeads, who are they?

The belief within AeroLeads is that we all have great products and services, and they will help you find the right people to sell to.

Founded in 2016 they help solopreneurs through to small medium sized businesses. 

AeroLead’s Sales Prospecting Tools ‘Top Features’

AeroLeads themselves state that their Google Chrome plugin is their greatest feature:

Google Chrome Plugin

The Chrome plugin actively extracts data from websites in real time. Moreover, it generates an accuracy score, allowing you to verify the information’s reliability before initiating your cold outreach.

AeroLeads campaigns

AeroLeads campaigns actively sets up your email sequences. Furthermore, it strategically times message delivery to hit your prospects’ inboxes when they’re most likely to read them.

Email verifier

The email verifier actively scans your uploaded contact lists. It then verifies each email address, ensuring your database contains only contactable prospects.

AeroLeads Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for AeroLeads.

Thumbs Up:

• AeroLeads receives praise on its accuracy of authentic email addresses. And it was observed how simple the process is to use Aeroleads to find prospects and the time saved doing so.

Thumbs Down:

• The reviews that cite frustration relate to poor customer support, with some accounts being cancelled and some question how ethical their data collection is. 

Pipedrive’s Sales Prospecting Tools: Best for Visualising Pipelines

Pipedrive funnels you towards closing your deals in a visual manner.

In this sales prospecting tool you can clearly see where you are across your deals, and get reminders and alerts to maintain development of deals. 

First, leverage Pipedrive’s AI to identify winning opportunities. Then, focus your sales team on these revenue-driving prospects. As a result, you’ll boost your overall sales performance and efficiency.

Grange & Cairn Assessment

Pipedrive understands that sales prospecting isn’t just about having a large and full pipeline.

If you and your sales team understand your pipeline, progress and actions you can be in control and impact revenue.

Pipedrive also understands that sales isn’t about a heroic figure who wins or loses alone.

But to achieve great revenue targets working in collaboration is key.

Pipedrive sets up your sales team to collaborate effectively. It enables them to share actions and move prospects along your pipeline seamlessly.

Create and automate your pipeline

Taking control you can design your own Pipedrive funnel.

Add the steps your team takes to qualify, pitch and convert prospects into customers.

Within Pipedrive it will use colours to keep everyone on track.

For instance if the opportunity colour turns cold, signalling the need for immediate action. Act quickly to prevent losing the deal.

Going above and beyond a simple pipeline you can create automation with Pipedrive.

Spend time where it matters and automate the email marketing and scheduling of sales calls to focus energy on selling.

Therefore it is no surprise Pipedrive is big on automation.

Workflow automations can complete personalised emails to prospects and customers.

You can keep your qualified prospects warm and intrigued whilst focused on the current opportunities. 

And you can support customer retention with personalised email campaigns to fuel their knowledge about your product or service.

Grow your pipeline

To keep growing your number of customers you have to be strong at finding new prospects.

Pipeline understands lead management and also where to find your prospects.

So whether from web forms, chatbots, web visitors and many other sources Pipedrive can identify potential prospects and enrich your pipeline data with data about them.

The Pipedrive Leads Inbox alone can filter incoming emails following your marketing activity.

The Leads Inbox sets up activities to help you qualify and prospect. This process warms up new potential customers quickly, preventing them from losing interest and growing cold.

Helping move these qualified prospects forwards is Pipedrives CRM emailing feature.

With core features like an emailer platform it will let you group bcc email to different segments of prospects.

Equally important as segment communication is being able to schedule the email delivery to professionally handle different time zones.

The purpose of scheduling is to ensure delivery at a time prospects are likely to open and read. Leads Inbox provides even more value by delivering full targeting capabilities and insights. It tracks interactions after your recipients open your emails.

Within Pipedrive as a sales leader you can also access contact history, so whether a phone call, email or meeting you can see what happened.

This makes the next communication one you can tailor to them and ultimately focused on moving them down the pipeline.

Pipedrive, who are they?

Pipedrive started in 2010 as a project by salespeople to create a tool they could use.

One that was easy to use, highly visual and could streamline their sales activities. 

Today, businesses trust them to unlock potential and drive growth. They empower companies to scale rapidly and efficiently.

Their desire to drive positive change also leads to an open door policy.

You can send them an email to arrange a visit to one of the offices to see how they actually do it. 

Pipedrive’s Sales Prospecting Tools ‘Top Features’

Hidden within Pipedrive’s sales prospecting tool is many features such as its AI and automation, and to highlight their top features:

Deal follow up

First, identify inactive deals in your pipeline. Then, leverage a CRM with built-in insights and automation to proactively manage these opportunities. As a result, you prevent revenue opportunities from growing cold and increase your chances of closing deals.

AI sales assistant

Meet your AI sales assistant. First, it analyses your data to gain deep insights into your customers and prospects. Then, it leverages this valuable knowledge to recommend your next steps. Ultimately, this AI co-pilot guides you through the sales process, helping you make informed decisions and close deals more effectively.

Pipedrive reports

Unlock the power of Pipedrive reports to drive your success. Firstly, analyse your conversion rates to understand how leads transform into customers. Next, examine your pipeline to identify the number and location of your leads. Then, these insights can help to evaluate your sales team’s performance. And finally, leverage this comprehensive data to accurately forecast your growth. By utilising these reports, you unlock the potential to optimise your sales process and build revenue.

Pipedrive Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for Pipedrive.

Thumbs Up:

• The praise Pipedrive receives is for its comprehensive features, its onboarding and its productivity enhancing capabilities.

Thumbs Down:

• The negatives we found were the occasional technical issues and difficulties accessing demo accounts. 

Grange and Cairn Conclusion

If you have got to this point and you have responsibility for sales of a B2B organisation then we could presume you want to take action.

Potential your organisation holds great potential, but time constraints, limited resources, and gaps in sales prospecting knowledge may hold you back. Use these sales prospecting tools to overcome these obstacles and propel your business forward.

Sales prospecting whether done via digital marketing or sales prospecting tools when done with focus, specific actions and analysis can become the flywheel of your new business development.

Through the above products we have seen ones that specify on email helping you build out your prospect database. And others that can guide your sales teams, prompting and educating them as they converse and close prospects. 

So if you want to be in a better revenue generating position try the best sales prospecting tools for you:

• Apollo’s Sales Prospecting Tools: Best to Build Prospect Segments
• Cognism’s Sales Prospecting Tools: Best for Real Time Data
• Lusha’s Sales Prospecting Tools: Best for Speed 
• Hunter’s Sales Prospecting Tools: Best for email Prospecting
• Discoverorg’s Sales Prospecting Tools: Best for Targeted Sales Leads Lists
• Humantic AI’s Sales Prospecting Tools: Best for Buyer Intelligence 
• Outreach’s Sales Prospecting Tools: Best for Whole Organisation Opportunities
• AeroLeads Sales Prospecting Tools: Best for Low Priced Email 
• Pipedrive’s Sales Prospecting Tools: Best for Visualising Pipelines

Editorial process

Our articles are curated by experts in B2B business with expertise in AI. And are focused on the technological opportunities that exist for B2B businesses.

The reviews are constructed through the analysis of hundreds of actual experiences and condensed into our concise thumbs up or thumbs down format. 

Some of the links in this article may be affiliate links. This means at no cost to you they may provide us compensation that helps fund the costs of this site. 

James Ambel

With over a decade of B2B expertise across multiple industries and a passion for integrating new technology to elevate his ROI James’ writing allows all of this to come together. His belief is many B2B businesses could maximise their time, focus and ROI to an even higher level.