Sales Growth: A Guide for B2B Businesses in the Digital Era

Sales growth can be achieved by B2B business in the digital age, but how?

Firstly as a sales organisation sales should be your primary objective. Even if the siloed effect makes other departments seemingly have more sway.

But also are your sales achieved (and restricted) through your sales team prospecting alone?

However, if you seized the sales growth opportunity and leveraged digital marketing strategies what could your sales growth and pipeline look like?

Additionally controlling your industry via digital communication is key for sales growth and reputation management. As even though you have a great product and business there will always be someone selling the whole ‘cheaper, lesser, faster’. 

Your products and services can take away your customers’ pain points. So utilise digital technology to take take back control. To therefore communicate your uniqueness and elevate your sales growth.

The reason for digital is you can communicate to customers and prospects when they are online. Not when they answer the phone (if they even do pick up). As a result you can consistently be showcasing how you solve their challenges creating growth and pull them towards you, as an industry leader.

Digital Tools Available To Grow Your Sales

Email marketing

Firstly is email marketing. I always hear the phrases ‘email overload’ and ‘so much spam’. However that is related to poor quality emails from even lower quality senders, that Google and Microsoft know you don’t want.

First thing to remember is if you want to also send bland emails to many many people you will also be seen as spam, offering zero value.

You are much better off with intentional and personalised communication to solve genuine pain points.

Besides it may be your perception on emails.

I would try this, what are the emails you do read and pay attention to? Are they ones most inline with you, your interests and your profession?

And then which ones do you ignore. The hobby you used to do, the industry you used to work in?

Having a mailing list bringing value to the right audience is why 81% of B2B marketers say it is their most used type of content marketing.

LinkedIn marketing

As a matter of fact LinkedIn has become the largest B2B platform. Growing into a B2B social media platform from what felt like a job hunting site.

With 1 billion users and decision makers actively using LinkedIn it is a digital shop front, advertorial, industry news site and yellow pages listing all rolled into one. 

And for this reason the opportunity is huge as 4 out of 5 LinkedIn users influence business decisions. And with over 2 billion interactions on business pages LinkedIn users are highly engaged. Due to this high level of engagement it shows the deliberate intent and want to visit LinkedIn pages of businesses and individuals.

And comparatively do not ignore other social media platforms, even if typically they are more consumer focused. Over 80% of LinkedIn users also use other platforms like WhatsApp, Facebook and Instagram.

Artificial intelligence

Artificial intelligence and the software to engage with these large language models is on an ever growing run of interest since late 2022.

For example these artificial intelligence tools ChatGPT and Dall.e from OpenAI and Claude from Anthrophic AI are gaining huge awareness. Meanwhile software marketing innovator Canva, now uses AI features to enhance content ideation and creation. 

Your businesses safety is always front of mind when incorporating new software into work processes. ChatGPT for enterprises will only use your information to appropriately respond. It won’t use your nformation to further train the AI model. Furthermore even with the basic ChatGPT you can toggle the data collection setting.

Challenges Toward Sales Growth

Your sales growth is more likely to follow the rising profile of a jagged mountain than a smooth upwards hockey stick.

Even if boardrooms everywhere do present the hockey stick growth!

Learning to leverage digital technology to overcome sales hurdles is another tool to move towards your objectives. And importantly buyers and decision makers need to hear your message. Which makes using additional channels of communication important.

Understanding the digital landscape

Firstly if we define digital as all platforms and channels internet based we know it is a fast moving landscape with many opportunities. 

Advertising on digital platforms has become cheaper and easier. It is no longer about who can afford the TV and radio advertisements.

Communicating on digital platforms has made knowledge and testing so important for success, as you learn and keep developing what performs.

Websites

To start at the beginning of digital there is your website.

You may have a website which can act as your online shop window.

Your website can function like an online catalogue a place where people can find and explore your products and solutions. 

In B2B businesses an SEO optimised website can function as a lead generation tool, ready for when potential prospects search their problem and then find your solutions. 

Landing pages

Landing pages are good for announcements, advertisements and you can use them to help drive lead generation. View them as a ‘short’ single page website. Being a single page they typically have a singular purpose with a very clear call to action.

You have control over who you send the landing page too. Creating a landing page you can adjust the visuals, the writing style and the call to action. As a result you are able to optimise the message for different industry segments and even job roles.

For sales growth you can even A/B test which landing page is more effective. Using software that can send different versions of a landing page to the same customer segment. Testing to see which one performs the best to generate your desired call to action response.

Blogs

Next and something regularly promoted within websites and landing pages are blogs. Blogs have evolved over the years and it is best to view these as an SEO turbo charged articles providing news and updates. 

Focused around SEO create your blog strategy with content from current industry news and solving industry problems. You can then include industry keywords to improve your blogs search-ability.

With regular new blogs they act as a traffic generating tool to bring people towards your website.

You will therefore have established yourself as a thought leader by consistently and regularly contributing and posting to your industry.

Social media

These digital platforms can still feel new and unknown even if different platforms have been around since the early 2000’s. Social media’s growth shows no signs of slowing down. Projections indicate that by 2027, the number of social media users worldwide will reach 5.85 billion.

Yes that sounds insane, but we see our friends and families on everything from Facebook, to Instagram through to Snapchat and TikTok. 

And within social media you have B2C and B2B strategies, platforms and best practices.

Social media is a powerful tool, with most platforms free to use and post on, social media is a place to test, learn and evolve your content.

Email marketing

Now for the format of marketing you are potentially most aware of, email marketing. 

This tried and tested method has a low value to enter and can make a significant ROI.

Welcome emails are important for B2C marketers and missed opportunities for their B2B counterparts. Especially when you realise a 3 part series for your welcome emails can increase orders by 90%. 

In B2B marketing why not make your emails engaging and informative. Utilise polls, quizzes and even co-brand with industry influencers to attract attention and make your call to actions complete. 

Text marketing

Although visually quite analogy text marketing is certainly worth highlighting. As a communication type it see upwards of 95% opening rates. When did you last leave a text message unopened and unread?

B2C marketers have already understood the revenue benefit this can have when promoting special prices and special offers.

B2B business stand to have revenue to gain from text marketing. Being more direct and more consistent when communicating promotions to customers. Or using text to deliver sign up incentives to prospects. 

Podcasts

Our final digital platform is the podcast. 

The origins of podcasting are back in 2003 and do not have much to shout about.

But speed forwards to today and expected listening rates are over 500 million listeners.

Podcasts offer a unique consumption pattern, with a notable 29% of listeners tuning in during their commutes. This highlights the medium’s adaptability to listeners’ daily routines.

The B2B opportunity of podcasting is to use this verbal form to build relationships. Removing the watching element and listening wherever listeners are commuting, exercising or cleaning appears to create a closeness, a relationship.

And maybe for you hosting a podcast is a way to drive awareness and build a relationship where you pull customers and prospects to your industry and product knowledge. 

You could even start with a co-host set up to discuss the common challenges your customers face. 

Generating quality leads

After exploring the various digital platforms for B2B sales, you might wonder: “How can I leverage these tools to generate high-quality leads?”

Because with the opportunity of all these platforms also brings about the threat that your competitors can and will start to use them.

And with everyone seemingly now plugged into digital platforms, how do you pull in the right customers for your product or service?

Active participation

Firstly it comes with active participation. 

The opportunity and threat grows as digital develops a wider and wider reach. Reach to meet new customers and also reach to build deeper relationships with current customers. 

Without participation in marketing on digital platforms you now run the risk to lose industry visibility (market share) and with that revenue. 

It is no longer about just putting a never changing ‘poster in a window’ with the previous methods of advertising on billboards, TV and radio.

Now it is about knowing who will walk down your street today, telling them you’re on the street. Waving at them whilst they are there and delivering an experience they remember you by. So when they need you they come into your ‘shop’ as their first stop. 

And for this to happen there are some important steps that will help realise the opportunity.

How to Identify Your True Target Audience

This is about having 100% clarity on who they are, where they are and what they do.

If you can understand those demographics, the pain points they experience you can develop relatable and logical content.

Then you can identify their motivation and explore why your solution delivers that for them. 

And then you have to find your target audience…

Lusha is Best For Rich Prospect Data

Lusha can move you from minimal knowledge to having plentiful data points in seconds. 

Data on company name, industry and location and then diving down to contact name, seniority, job title and contact number. 

So when building your prospect list you can find the right prospects at scale. 

Grange & Cairn Assessment

Lusha enables you to have confidence that your pipeline will be complete with your target audience. 

As Lusha knows if you have a pipeline with no useful data you have no decent route to revenue generation.

Lusha will allow you to build a predictable pipeline built on targeted decision makers that fit your requirements. 

And allow you to maintain up to date knowledge on your pipeline with key features. For instance activity alerts to find out when a prospect makes a change that influences their decision making.

For example, has there been a change in buyer that presents a new opportunity. 

And be confident whilst you reach out to decision makers that Lusha has you covered. As Lusha is ISO-27701 compliant and in-line with GDPR and CCPA requirements. 

Furthermore Lusha can automatically update your CRM with new contact and company information. So whilst being confident the data is compliant it can also save you time.

CRM data

Outdated CRM’s can be damaging on revenue with no insight into which prospects are best and no clear actionable pipeline.

Lusha turns this on its head and brings your CRM data and pipeline up to speed. With quality prospects it means revenue teams can focus on their priorities and the best potential opportunities. 

With Lusha you can also get stuck into data that can turbo charge your revenue.

Lusha has over 45 million direct North American contacts and over 21 million GDPR approved European contacts. This is alongside 44 million SMB business profiles. 

And with all the business and contact data you can make sure your outreach is timely, personalised and intriguing. 

Likewise with Lusha Engage you can now take the best prospects and segments and send personalised emails from within Lusha.

This approach allows you to contact businesses showing the most intent and interest in your solution at the right time, using personalised communication to start building relationships.

Lusha, who are they?

In 2016 the founders vision was to create world’s largest crowd sourced data for B2B salespeople.

Speed forwards to today they have over 220 million data entries, which is great for a tech and data loving company!

With some of their core values be move fast, learn faster and make it simple it makes sense by B2B salespeople have migrated to Lusha. 

Lusha ‘Top Features’

Lusha offers powerful tools to enrich your data, pipeline, and revenue. Here are the top features:

1. Warm Outbound:
   • Target businesses and buyers actively searching for solutions like yours
   • Filter and find companies based on buying signals
   • Receive notifications when prospects make changes that influence buying decisions
2. Data Enrichment:
   • Keep your CRM data accurate and up-to-date
   • Enable revenue teams to focus on the best prospects at the right time
   • Automatically prioritize high-quality leads, allowing sales teams to concentrate on selling rather than prospecting

Lusha Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for Lusha.

Thumbs Up:

• Reviews talk about the helpfulness of obtaining relevant prospect contact details that are easy to export. And many highlighted its value for business development. 

Thumbs Down:

• Some commenters expressed challenges with customer support and some spam calls after using the platform. 

Sales Growth With Clear Value

You may glance at this and think ‘well we are selling just fine’.

But do you have room for growth, are there still suitable prospects out there?

Maybe your business is achieving its turnover and profit targets. Potentially you are even marketing to end users to try and pull them into your customers.

Yet, are you a B2B business?

It is important to of truly understanding your value propositions. Therefore grasping what information connects with your prospects and customers needs and motivations.

Does everyone in your organisation who talks with customers fully understand and appreciate what makes you stand out from other businesses in the industry.

AI co-creating your value proposition 

There are many ways to develop your value proposition and how you stand out. And from your customer support team to your sales their will be lots of knowledge and ideas.

We want to find your stand out value proposition. Want a hand, using ChatGPT can assist and co-create yours. AI can ask further questions, consolidate your answers and at the end curate a suitable layout.

These questions can be asked to colleagues and AI. Ultimately helping you to find the answers and create your most informed proposition.

Step 1: Understanding the pain of your target audience

This is about finding the gaps customers are trying to solve. And the problems that exist but they are unconscious to. As we find many operate around problems through habit, rather than optimising. 

Step 2: Identify your unique selling points

You can do this by taking every product and service you sell and writing down its benefits, and to confirm not its features.

Uncovering the real reason why a customer would need it gets us closer to your value proposition.

And to guide you on your way interacting with ChatGPT can keep building its knowledge of you by asking these questions. 

Step 3: Crafting your value proposition

Writing is a skill especially when it needs to connect with other people.

Decipher the above information, then start building connections between your customers’ pain points and your product’s USPs.

And if you need it lean into ChatGPT for inspiration. Let the AI conversation continue to curate your compelling value proposition.

Once you have your value proposition, for example:

“we drive B2B digital growth with leading technology and innovative team members”.

You can ensure it becomes part of your DNA and culture. Living with a super clear view of your USP’s it helps elevate team members customer communication.

And it helps elevate your digital communication. Especially the first time showing your customers and prospective customers the real value they get working with you. 

Sales growth B2B content marketing strategy

They say content is king.

And we agree.

This doesn’t mean there aren’t successful businesses that create zero B2B content.

But with zero B2B content the threat of market share erosion and only having legacy customers with a limited new business pipeline can easily occur. 

If you want your business to be successful and thriving into the future pay attention to your B2B content marketing strategy.

First thing to remember, your value and thought leadership in your industry should fundamentally drive your content marketing.

So hopefully by now you have an idea about creating your value proposition or maybe even co-creating it with AI!

Then unite your value proposition to show how you help overcome customer pain points and become a thought leader. Subsequently content consistency, diversity and persistence is key. 

Content consistency

Consistency, this is important to build trust and familiarity. Look at a traditional content type, the humble newspaper. You knew every day you could pick up your preferred broadsheet.

Now as the world becomes more digitised, living and working online, you want to be there for when ‘they (customers) show up’.

The diversity of digital gives you options. So use different formats from blog posts, whitepapers and case studies to videos, infographics, quotes, commentary and reviews. 

This is about how we all take in and learn information differently. 

That allows for your audience to engage with content and absorb the information over time, helping build trust as they establish you in their mind as the industry leader. 

Persistence, overnight successes are born out of repetition. Relentlessly moving forwards through head winds and tailwinds is what creates successful businesses. Successful athletes become iconic through training day on day, year on year. 

You can gain attention, communicate your benefits and develop more customer relationships by being persistent.  

How to nurture prospect relationships for sales growth

In very straightforward terms your activity is to capture more profitable sales.

And to do this we want the best prospects.

Like all strong relationships understanding, being thoughtful and conscious is what builds healthy relationships.

The same goes for professional relationships, especially in the B2B environment where buyers want long standing partnerships built on trust.

As you nurture high quality prospects to drive sales growth you need to personalise your communication.

This does mean addressing the buying committee by name in communication and further providing content to them. 

Content that shows them opportunities they may not yet have uncovered. They do not always need to be opportunities your product or service provides. In fact other opportunities for their business shows your understanding of the industry and their business.

Build their trust and industry confidence in you. Bring their attention to ways to remove pain points. Therefore you must be clear on your prospect segments and what they require.

Tailoring communication goes beyond just names to understanding their interests and behaviours.

This knowledge gives you opportunity to engage prospects and email them providing value.

Or maybe instead of email, post via social media. Or include it within specific direct messages to them.

Every personalised detail helps to form the foundation of your relationship.

Sales growth content campaign

This personalisation is part of a targeted campaign, whether it is across social media or email.

And it needs to be an evergreen campaign. As we have all had an expected prospect within your sales funnel disappear without any obvious reason.

Alongside the main touch points in the sales funnel we need to be with the prospect. Guiding them on the journey towards conversion. 

Being with your prospect where they are, from email, text, LinkedIn to social media.

The interesting content comes from your knowledge about your prospects and what causes their pain and what takes it away. 

Content to collect prospect data

Then appreciate the significance of timing. If the prospect and their buyer is starting their journey towards changing they are probably not likely to invest much time. Whether that is listening to a podcast or reading a case study. And maybe they are unsure where to find the best information, especially if they come from out of industry.

On B2B social media i.e. LinkedIn, engaging content captures awareness. Capturing awareness and interest even before they are entering a buying phase. Leverage the specificity of your content to address your industry and different segments’ pain points.

After capturing a buyer’s awareness, you can use a give-get activity/freebie that addresses their pain points and desires to access their professional information in return.

Consider the position they are in the sales funnel. A give-get can be a free giveaway of ideas and industry knowledge. Or a ‘your businesses’ view on the future quarter, half year or next year. As another option it could be a face to face meeting, built around understanding their pain points to provide tailored ideas and solutions.

Doing this will hopefully give you access to be able to contact them, ideally via email and text.

Drip campaign to targeted prospects

This allows for drip campaigns and advertorial retargeting to further develop your prospects knowledge. And content types can be broader, longer and more conversational, such as educational blog articles or a webinar series.  

As you develop content and campaigns across multiple platforms designed to nurture high quality prospect relationships your automation tools really matter. 

Then create a workflow that triggers a follow-up email, perhaps a reminder, when your prospect opens an initial email.

This reaction to your prospect or customers actions allows you to build the depth of their knowledge from that initial awareness stage all the way through to their decision-making. 

Leveraging AI for Sales Growth

So you have read this far. And your hand is still raised in response to, would you like more sales growth?

You know you can refine and identify your target audience and build more targeted and personalised digital content to grab attention. 

And then you’re thinking about time, resource and red tape approval, so is there a way artificial intelligence can help you make an uber effective leap forwards!

When we think about sales we also think about those times when we’ve had stockouts and ran out of top selling products.

Those moments damage your financial pocket in the moment and can damage the work you have done to build trust and loyalty with customers.

And then what about all the times a manual forecast and ordering method has resulted in overstock, where you literally cannot give away the product.

Again, like stockouts these cause damage to your financial pocket, with no stock turn and increased storage costs it limits your flexibility to grow. 

In addition to sales operations is sales marketing, again something that AI can give you an advantage and provide your team members with superhero capes. 

AI can create the ability to provide insight, inspiration and refinement of strategy and content creation.

This adds additional value, and there is more AI can do.

AI can ensure you have 100% clarity on your pipeline, the progression of leads through your sales funnel and all the segments your customers fit into. 

Many current viewpoints focus on AI being most important for sales, marketing, supply management and manufacturing. 

Incorporating AI-driven solutions can revolutionise your sales process for B2B businesses. Here’s how AI can help in two specific ways (why not ask AI itself, it will surely also have many additional points!):

AI Predictive Analytics For Forecasting And Sales Growth

AI helps us ask the question, can we be better? 

And you may know the answer when you think about your inventory handling, how accurate is your demand planning, how does your ordering correspond and when you are selling is the right stock available?

Digitising your supply chain using the vast power of AI to analyse data can free up capital, time and reduce the frustrations of sales teams and stakeholders. 

Logility Digitised Supply Chain Drives Sales Growth 

Logility showcases your data’s power and uses AI-driven insights to optimise your demand planning and supply chain, helping you overcome disruptions.

Because if you are not meeting service levels, maybe find revenue isn’t growing in line with increasing carried inventory or do not have reliable stock availability then supply chain control is what you need.

Logility understands the ever growing complexity of inventory management. 

From increased SKUs to longer lead times and more complicated supply chains there are many variables.  With Logility their AI optimised tools look at the product pathway through sourcing, production, distribution and what service levels do you require to fulfil demand.  

Grange & Cairn Assessment

Logility with it’s AI functionality provides businesses an opportunity to reduce forecasting errors that can be timely, costly to fix as well as impact market reputation. 

As a subsidiary of American Software and you can see some seriously large businesses are on Logility’s books and trust using their system for national and global supply chains.

Logility Demand AI will be able to provide implementation and allow any stakeholder to ask questions to the software to understand your supply chain.

We always see transparency as crucial for business decision making, as many stakeholders (operations, sales, finance) will have different viewpoints and see different blockades.

And being able to have visibility over so many aspects that will impact short term planning gives significant control over your inventory.

If you can understand promotions, general industry trends, impactful trends and even gain insight into social media sentiment that can influence demand you become in a very agile driving seat. 

We completely agree with Logility that there can be a tug-of-war between margins and service.

And Logility uses AI to help move away from this, as likewise we believe the relationship between margins and service isn’t black and white and decisions taken today can certainly impact future business. 

One feature of Logility we like is the analysis of scenarios. 

As you look to understand your optimal inventory to free up cash, reduce excess and yet improve service levels you can trial your ‘what if’ situations. 

Not only do these ‘what if’ exercises help define your inventory strategy, they also allow for your business to role play and therefore create a level of preparedness in the business for future ‘unknown’ situations.

As there always seems to be something to be ready to adapt to. 

Logility, who are they?

Logility is a subsidiary of American Software.

Their expertise is supply chain rather than industry as they find themselves operating in various industries from life sciences to retail.

And if size of business is a question they are confident they can help small businesses through to fortune 500 to achieve substantial bottom line results in record time. 

Logility ‘Top Features’

Logility, empowered with your supply chain data and AI, delivers business development opportunities. Here are some of the top features that enable this:

1. Demand sensing This feature allows you to become more accurate and informed about short-term buying patterns. It helps you stay ahead of product and service issues to meet real market demand.
2. Inventory planning (MEIO) Multi-echelon inventory optimization ensures that the left hand understands what the right hand is doing. Logility enables you to optimize your entire supply chain and automate updates, whether broad and overall or pinpoint changes.

Logility Experiential Reviews

Whenever we start something new it is always good to know from those that have gone before us.

Here are some of the thumbs up and down for Logility.

Thumbs Up:

• Users value the real-time visibility given by Logility to enable informed decisions on product offerings and placement related to MEIO.
• Improved sales and end customer satisfaction was highly acknowledged, due to becoming a ‘right stock right place’ business.

Thumbs Down:

• A challenge of Logility that users expressed was about time-consuming processes related to complex data processing which some cited as slowing operations and decision making. 

AI personalised customer and prospect engagement

Our second point about utilising AI and one we see that can really showcase to people why AI is special is the ability to deliver personalised experiences. 

From customers, prospects to ourselves! We do like to feel valued and appreciated and using AI can help implement everything from name personalisation through to personalised responses. Personalised responding comes in the form of chatbots powered by machine learning and natural language processing. 

Therefore when a customer or prospect is communicating with the chatbot it can use its knowledge on your business and their account to provide real ‘human-like’ responses. 

With technology such as Drift it can identify the visitors to your website and conduct a personalised interaction. Even welcoming them back if it is a repeat visit.

For that reason your customer or prospect feels recognised and acknowledged as they receive the relevant information.

And for your sales teams they get data on key prospects and accounts that are doing this online activity, as the Drift chatbot will ask questions to understand the intent of the visit. 

Drift technology extends beyond merely improving your sales pipeline (even though they claim it delivers a 670% ROI over 3 years).

The Drift chatbot is also ready to be your automated customer service team member, who is ready 24/7. 

Delivering a self-service experience overcomes the typical customer service challenges of resource and time. Getting more customers quickly to an answer, helping improve your time-to-resolution.

Additionally when a customer needs human support, the chatbot can set it up. Because if the customer still lacks clarity after the AI interaction, a service agent can step in to complete the request.

FAQ: Addressing Common Queries

So we have discussed in detail topics from nurturing leads in a digital world to crafting compelling content and even how AI can impact sales growth.

Here are a couple of quick fire questions we get and the answers.

Even today, many B2B businesses market themselves like B2C companies, adopting similar content styles and using the same digital platforms for posting their content.

How can B2B businesses effectively use social media for sales growth?

• Be clear and understand where your target businesses live digitally. You may find interior designers on Instagram, clothing brands on TikTok, manufacturers on LinkedIn and independent retailers on Facebook. 
• Become a knowledge leader by providing industry insights. This builds trust, credibility and visibility of your business. Use blogs, case studies, white papers, infographics, polls and stories to communicate your point.
• Develop your lead generation strategy from social media. Provide value through education and insight and offer this in return for information i.e. an email address.

What role does content marketing play in B2B sales growth?

• When 55% of buyers actively search social media for information content gives you a way to engage in their buyer’s journey. Provide information buyers need to make an informed decision now they understand your USP’s.
• Powerful content marketing unlocks sales teams’ own communication with increased tools and resources to share with customers and prospects to add value.
• Optimise your digital presence. If you neglect your websites and content, you miss valuable opportunities. input you can measure metrics around website traffic, engagement, lead generation and conversion rates. Helping you master what works and optimise towards sales growth. 

Key Takeaways for Sales Growth Success

Firstly ask the questions around ‘are you capturing sales due to your B2B digital efforts?’.

And secondly do you want to generate additional sales through a medium that buyers now go to for research, insight and product knowledge.

Also are you clear on how you achieve sales growth digitally?

Is your strategy mapped out for top of funnel lead generation to pull prospects into a campaign that nurtures them towards converting into a customer?

Is your strategy for B2B social built towards your customers who directly purchase from you? To grow their awareness of all your USP’s, show them your industry knowledge to build a higher level of trust and reputation. 

And are you ready to move towards a modern day efficient structure using technology that can support your team members? And use that technology which can boost your customers and prospects’ experience as they interact with your business.

The opportunity to generate sales growth in this digital era is there, it takes conscious thought to understand it and then to act on it.

Editorial process

Our articles are curated by experts in B2B business with expertise in AI. And are focused on the technological opportunities that exist for B2B businesses.

The reviews are constructed through the analysis of hundreds of actual experiences and condensed into our concise thumbs up or thumbs down format. 

Some of the links in this article may be affiliate links. This means at no cost to you they may provide us compensation that helps fund the costs of this site. 

James Ambel

With over a decade of B2B expertise across multiple industries and a passion for integrating new technology to elevate his ROI James’ writing allows all of this to come together. His belief is many B2B businesses could maximise their time, focus and ROI to an even higher level.

Experiment with different messaging, content formats, and communication channels to determine what resonates most effectively with your target audience. Use A/B testing and data-driven insights to refine your approach and maximize results over time.