Enable your companies solutions to run faster with crafted digital content.
Build growth, connections and brand longevity.
Why digital?
So why would you not!
What do you need to know?
RIGHT NOW
OBSESSED ON COMMS
In B2B we should be obsessive about communicating in a modern, authentic and thoughtful way.
Through your companies B2B digital marketing we must deliver communication to where buyers and decision makers spend time and become informed.
Time is increasingly spent online, especially social media. As an illustration leverage LinkedIn for its 211M+ users in USA, 37M+ users in UK and 1B users globally.
And comparatively not wasting communication to where those buyers and decision makers used to spend time.
LEVERAGE DIGITAL B2B MARKETING
Uncover all, and I mean ALL of your benefits to leverage and pull prospects and customers to you.
Yes your core benefits are important, but you can go further to find hidden USPs that make a real impact.
For that reason, never forget product posts. But place increasing focus on your ‘hidden services’, how you roll-out, set-up, support, advise and consult. All in aid of helping your customer grow.
Ask, what truly matters, what do your customers really want and need to hear?
A product that does ABC may feel priority. Or comparatively and of more interest commercially to your customer is what profit, efficiency, customer LTV and turnover will they gain.
Being born out of B2B we see industries and businesses losing, by pushing basic product features. Instead you have to tell B2B narratives that matter to buyers and decision makers.
THOUGHTFUL DIGITAL B2B MARKETING
Are you adding noise? Or are you adding value and actionable knowledge.
Maybe your gut says ‘of course we communicate B2B’. Yet on a closer inspection it is just posting product photos from your catalogue (or with a slight visual twist).
Or, are you the business where 96% of your revenue is made B2B but only advertise B2C?
Or perhaps, on reflection you hear the response ‘oh we are too busy for that and social is for youth’.
All while your B2B buyers and your competitors create profiles, content and commercial opportunity.
Instead you can bring change and lead your company and leverage your businesses voice.
Share your team members knowledge and commercial awareness of your industry. We want to create provoking, memorable and actionable content to support your growth.